High demand for iPad mini in China leads to work through the holiday

iPad /

Apple's supply chain partners in China will be working through the Chinese New Year in order to keep up with the high demand for the iPad mini and iPhone 5 devices, Brightwire reported based off information from Taiwanese news site United Daily News.

MacRumors indicated that this report comes as Apple's online stores around the globe are citing one to two week shipping estimates for new orders, indicating a restrained supply.

“Our research is pointing to very strong demand for the iPad mini in China and this is leading to stock-outs this week,” reported analyst Brian White for Topeka Capital Markets. “Similar to Hong Kong, we are being told by contacts in China that the iPad mini is already more popular than the fourth generation iPad. Prior to the China launch, we indicated that the iPad mini would be the 'next big thing in China' and we believe this phenomenon is starting to develop. In our view, the smaller form factor and lower price point will allow Apple to sell the iPad mini in more meaningful volumes versus the regular-size iPad.”

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