Most people have seen Apple's latest round of commercials, in which the company showcases average people and their everyday use of Apple gadgets in an effort to highlight how integral their electronics have become. While these commercials have been received favorably for the most part, Nokia recently released a commercial portraying iPhone users in a less than positive light.
We all know zombies are hot right now – all it really takes to propel zombies into the mainstream is a movie with Brad Pitt in it, and you're good to go. Well, the Nokia commercial decided to portray iPhone users as a horde of zombies in its recent ad. The iPhone user zombies seemed to resemble White Walkers from the popular television show Game of Thrones – meaning they had white-washed skin and red glowing eyes – and the horde stumbles past a regular looking guy … or victim.
The point of the commercial is to promote Nokia's new flagship phone, the Lumia 925, Mashable's Anita Li explained. While the commercial was meant to emphasize common complaints about the purple flair that would appear on pictures taken with the iPhone 5's camera. It also underscores a growing observation that smartphone wielding youth have essentially been transformed into a horde of zombies as they stare at their devices and wander down the street.
Don't zombie up
Forbes contributor Carmen Nobel also recently explored how body posture is affected when we use our favorite devices.
“What kind of a device are you using to read this article,” Nobel wrote. “And what does your body posture look like? Are you hunching over a smartphone screen, arms tightly at your side? Are you slouching over an iPad or laptop? Or are you stretched out comfortably in an office chair, scanning a large desktop monitor? The answer may determine whether you'll play the wimp or hero in your next office meeting.”
Nobel pointed to a study called “iPosture: The Size of Electronic Consumer Devices Affects Our Behavior,” which found that the body position you take when operating your everyday electronics can not only negatively affect your posture, but also the way you behave. He also noted that the average American spends roughly 58 minutes per day on their smartphones, and 73 percent of that time is utilized for tasks like texting, email, web surfing and social networking. The experiment's results indicated that “expansive body postures” correlate with power-related behaviors, so in order to avoid taking a backseat, it could be a good idea to mind your body posture.
When trying to avoid crumpling up your body, be careful not to drop your device in the process. However, should anything happen to your favorite electronics, iResQ's iPhone repair services can get things back to working order.